Insights

The Infinite
Donut Journal

Every business is a continuous, infinite process—like a donut. Integrative perspectives on ventures, strategy, technology, organizational design, and operations.

Infinite Donut

Lead StoryVenture Creation

The Cult of Signals

How venture capital learned to reward the appearance of success over the reality of it.

Elena Goldberg

The Cult of Signals

The Dangerous Fiction That All Management Is the Same

Integrative Management

The Dangerous Fiction That All Management Is the Same

The Day the Startup Dies, the Machines Wake Up

Complexity & Chaos

The Day the Startup Dies, the Machines Wake Up

The Integrated Leader: Embracing Multiple Personas Through Mutual Awareness

Integrative Management

The Integrated Leader: Embracing Multiple Personas Through Mutual Awareness

The Corporate KGB: How Your Boss Learned to Gaslight You from CIA Playbooks

Complexity & Chaos

The Corporate KGB: How Your Boss Learned to Gaslight You from CIA Playbooks

Founders Are Drowning in AI Output. Here’s the Real Problem.

Complexity & Chaos

Founders Are Drowning in AI Output. Here’s the Real Problem.

The Founder's Unconscious Is Running the Company

Venture Creation

The Founder's Unconscious Is Running the Company

Sweat Equity Felt Fair in Year One. By Year Three, It Is Tearing the Company Apart

Venture Creation

Sweat Equity Felt Fair in Year One. By Year Three, It Is Tearing the Company Apart

The Professionalism Myth Is Costing Your Organisation More Than You Know

Managerial Blindness

The Professionalism Myth Is Costing Your Organisation More Than You Know

When Strategy Meets the Persona You Haven’t Built Yet

Venture Creation

When Strategy Meets the Persona You Haven’t Built Yet

The Myth of Keeping Friendship Out of Business

Venture Creation

The Myth of Keeping Friendship Out of Business

When One Founder Stops Believing

Venture Creation

When One Founder Stops Believing

Your Startup Is in Production. Where’s the Script?

Venture Creation

Your Startup Is in Production. Where’s the Script?

The Lie of No Ego

Integrative Management

The Lie of No Ego

The Hidden Math Behind Organisational Collapse

Complexity & Chaos

The Hidden Math Behind Organisational Collapse

AI Adoption Is Now an Organizational Design Challenge

Complexity & Chaos

AI Adoption Is Now an Organizational Design Challenge

Product Pilots Everywhere, Customers Nowhere

Venture Creation

Product Pilots Everywhere, Customers Nowhere

The Hidden Advantage of Family-Owned Companies

Venture Creation

The Hidden Advantage of Family-Owned Companies

Your Startup Isn’t Failing. You’re Just Acting Like a Big Company

Venture Creation

Your Startup Isn’t Failing. You’re Just Acting Like a Big Company

Why Some Products Need Hype—and Others Need Proof

Venture Creation

Why Some Products Need Hype—and Others Need Proof

Narcissism Is an Early Advantage and a Late-Stage Risk

Managerial Blindness

Narcissism Is an Early Advantage and a Late-Stage Risk

You Can’t Automate a Broken Organisation

Managerial Blindness

You Can’t Automate a Broken Organisation

VC Doesn’t Just Fund Startups. It Funds Narcissism

Venture Creation

VC Doesn’t Just Fund Startups. It Funds Narcissism

The Reinvention Myth: Why More Change Is Not the Answer

Integrative Management

The Reinvention Myth: Why More Change Is Not the Answer

When Systems Lose Contact with Reality

Integrative Management

When Systems Lose Contact with Reality