Case Study
Where The Wild Love Is
A wildlife meditation app
In collaboration with Magnetic Core Nature Lab
Overview
Where The Wild Love Is (WTWLI) is a wellness application that uses immersive wildlife imagery and biodiverse soundscapes to create meditative experiences rooted in the natural world. Built at the intersection of conservation, art, and technology.
Challenge
The wellness app market is saturated with generic content. WTWLI needed a distinct positioning that was not only commercially viable but genuinely differentiated — rooted in something real and scientifically grounded.
Solution
We built the product strategy and brand identity around a single core insight: humans have an innate need to connect with nature, and that connection is measurably healing. The app delivers that connection through curated wildlife art and immersive sound design.
Recipe
Venture Design
Full strategic design of the product venture and go-to-market approach.
Product Strategy
Feature definition, user experience architecture, and product roadmap.
Brand Identity
Visual identity, naming strategy, and brand positioning.
Conservation Content Curation
Curation of wildlife art and biodiverse soundscape library in partnership with Nature Lab.
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