Case Study
Wild Around
Supporting conservation-driven projects at every stage
In collaboration with Magnetic Core Nature Lab
Overview
Wild Around is a private equity vehicle dedicated to wildlife protection through impact investments. The company invests in conservation technologies, special events and exhibitions, wildlife filmmaking, ethical tourism, and other activities that facilitate the reconnection between human beings and the natural world. Created in collaboration with Magnetic Core Nature Lab, Wild Around represents the merger of impact investment thinking and applied conservation science — a model where financial returns and measurable positive impact move together.
Challenge
Conservation has historically relied on philanthropy and grants — a model that is both insufficient in scale and structurally misaligned with how capital actually moves. Wild Around needed a fundamentally different architecture. The global illegal wildlife trade finances the killing and consumption of hundreds of thousands of animals each year and is a known accelerator of disease transmission. The world needs a new vehicle — one that channels capital toward wildlife protection while generating returns, not extraction.
Solution
We designed Wild Around as a hybrid impact investment company — combining rigorous financial design with deep conservation expertise. The result is a vehicle capable of attracting institutional capital to projects that were previously unfundable. Impact investments provide capital to address environmental issues with the explicit aim of generating both positive, measurable impact and financial returns. The platform supports innovative business ideas that deliver benefits for both people and nature: conservation technologies, species reintroduction programmes, education initiatives, and ethical tourism experiences. Wild Around's brand and business model were designed to make impact investment legible, credible, and commercially viable — proving that you don't have to choose between saving the world and building something that scales.
Recipe
Impact Investment Framework
Design of the financial and impact measurement architecture for the fund. How capital flows to conservation ventures, how impact is measured, and how financial returns are generated alongside ecological outcomes.
Brand Strategy & Visual Identity
Full brand strategy, identity system, and communication framework. Built using shamanic visual elements that reflect the deep cultural and spiritual relationship between people and wildlife — making the invisible visible.
Conservation Portfolio Strategy
Identification and structuring of conservation assets and investment targets. From technology ventures and species reintroduction programmes to conservation learning through special events, film festivals, and immersive experiences.
Event & Community Building
Strategic event design and community building for the Wild Around network. Established presence at the Wildlife Film Festival Rotterdam, Wildlife Conservation Film Festival New York, and AnimalHuman conference Amsterdam.
Magnetic Core Nature Lab Collaboration
In collaboration with Magnetic Core Nature Lab, we designed a vehicle that merges applied conservation science with impact investment thinking — where ecological expertise meets financial acumen, and measurable impact moves alongside returns.
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